Who are we?

Research Plus is a full-service market research company that delivers qualitative and actionable market research. You can entrust us all your research projects in Belgium from the beginning till the end or ask for ‘à la carte’ services such as consultancy, recruiting a focus group, 100 or 1.000+ quantitative interviews,...

We’re confident with small and large sample sizes, specific target groups and different interviewing techniques, combining strong data collection skills and a dedicated customer service. We work for a wide range of clients, including Belgian and international market research companies, marketeers, advertising agencies and consultants.

Research Plus is a member of
researchplus memberships

These memberships reflect commitment to the highest standards of professional practice. We uphold the highest level of professional conduct and implement best practices that support effective decision-making.

Our team

Marleen Baptist

The company has been founded in 2013 by Marleen Baptist. After graduating from a master’s in economics, political sciences and a post-graduate in American studies, Marleen started her career more or less accidentally at the media department of Marketing Unit, one of the biggest market research companies at the time. She acquired extensive experience as research manager at VTM and strategic planning director at BBDO. After a career-change in retail, she returned to market research in 2006.

Frédérique Demeyer

During high school, she always worked a student job at Research Plus, the family business. This peaked her interest in market research and after graduating from an MBA in 2018 and a second bachelor in Human Resources in 2019, she started her first job and professional career as a Project Manager at Research Plus.